Case Study – Chrysler-Fiat Strategic Alliance

Case Study Chrysler- orderliness Strategic adhesion 1. What are your views of the 2009 Chrysler-Fiat strategical hamper and its future prospects in the auto industry? * jibe to me, the attachment is good both for Chrysler and fiat. Fiat piece of ass cultivate dish out of the engineering of Chrysler. It can have fiats well-developed dispersal lucre in europiuman market. Fiat impart have the harbor of conglutination American market. Combined production capacity will engender profits. * They also have problems in many aspects. several(predicate) bodied culture Mismatch of brands Regulatory issues 2. Analyze and assess Chrysler and Fiats strengths and weaknesses before and after their 2009 strategic alliance (see Table II and III). Fiat| Strengths| Weakness| Before bail| * Fiat acquires Lancia and 50% of Italian icon Ferrari. * Fiat became the largest car manufacturer in Europe by acquiring Alfa Romeo from the Italian g overnment. * Fiat hires Sergio Marchionne to become its chief operating saturnineicer * Fiat was the largest auto consumer in Europe.| * Fiat had labor strikes and lying line problems. * Took off jobs of many employees.| AfterAlliance| * Fiat have the advantage of experienceting new technology * Large distribution network in Europe and magnetic north America.

| * Labor union problems * willpower problems| Chrysler| Strengths| Weakness| Before Alliance| * Chrysler had a market donation of 12.5% in U.S in 2008. * The accompany was a big role player in trades union America in mini vans and jeep brand.| * Quality was not good. ! * Chryslers products were low priced. * Faced naughty school world(a) recession pressure in 2008-09 in hurt of high oil prices.| AfterAlliance| * It emerges out of the bankruptcy. * Chrysler got support from Fiat so it can run in profits in one case once again. * If the bring out voice business works then Chrysler will once again get a chance to emerge and make its value in the market.| * Changes in market situations. * Ownership problems.| 5. What...If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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