Customer Centric Organization, Excellent Management...

Strengths †¢ Biggest e-commerce retailer †¢ AmazonPrime membership, free-shipping †¢ Leader in the cloud †¢ High market share †¢ Global brand reputation †¢ Kindle eBook market †¢ Evolving unique production †¢ Customer-centric organization, excellent management flexibility †¢ Variety of products and services Weaknesses †¢ Potential patent infringement †¢ Outages on Amazon’s web servers †¢ Licensing issues with eBooks Opportunities †¢ Rising opportunities in e-commerce sales †¢ Advertising through social media †¢ Growing Echo, Kindle, Fire TV and Tablet sales †¢ Rising demand for cloud services †¢ New licensing in expanding market of Amazon Original shows and movies Threats †¢ Government pressure to collect sales tax on online sales, could lead to lost†¦show more content†¦Leader in the cloud Fortune 500 describes Amazon as a leader in the cloud business services, reporting a $5 billion revenue in this field. High market share Fortune 500 reports Amazon with a market value of $172,797 Million, almost three times compared to Ebay’s market value of $69946 million, and in Fiscal Year March 2015. Global brand reputation Amazon ranked number 10 on Interbrand’s Best Global Brands report for 2015, rising from No. 15 in 2014. Amazon moving towards a strong presence in international markets. Kindle eBook market Amazon’s leadership in the eBooks market with the Kindle e-reader gives it a competitive advantage over its group, and has increased the sales of eBooks more than print books for hardcover and paperback together. Variety of products and services Known for its variety of products in services, Amazon.com is an emerging leader in cloud services. As mentioned in the Wall Street Journal, it began its PrimePantry Market in 2015, in competition with groceries and supermarkets, offering a food delivery service. Wide product and service choice has allowed Amazon to become a one stop location. Opportunities Rising opportunities in e-commerce sales According to the US Department of Commerce, online retail sales in the US steadily increased from $77,659 million in 4th quarter 2014 to $89,078 million in 4th quarter 2015. Amazon is already a leader in e-commerce sales and can to grow by developing a